Content Specialist

Jordan Proffitt

A lifelong storyteller with a knack for turning scrolls into stops, Jordan helps craft the copy, visuals, and posting cadences that give Grey Mirror clients their onlinevoice.” She cut her teeth running multimedia campaigns for the Proffitt Brothers Foundation—the charitable arm of Spartan Medical—where she led a full digital re-brand, managed daily social calendars, and produced video-first content that boosted donor engagement across Instagram, Facebook, LinkedIn, and the web.

In parallel, she founded JBP Creative, a turnkey studio whose work now spans the beauty, service, and automotive sectors—shooting multi-angle 4k music videos for DMV artist KashKayy, producing podcast series and product shoots for The Patio Salon, designing logos and merch for CMD Pro Wash & Stain, and delivering commercial footage for Precision Film Solutions. Those projects sharpened her eye for brand voice and conversion, helping her rack up 500k+ Instagram views, 28k+ TikTok likes, 10k+ YouTube plays, and even $5k+ in Amazon storefront sales.

Drawing on more than a decade of hands-on experience across YouTube channels, podcasts, and emerging platforms, Jordan melds SEO-informed writing with scroll-stopping design to turn casual browsers into booked consults.

Education
Jordan specialized in the Advanced Media & Visual Arts Pathway at Sherwood High School in Ashton-Sandy Spring, Maryland, graduating with honors in 2020
Experience
10 + years building full-funnel content campaigns—YouTube, Instagram, TikTok, podcasts, Facebook, blogs—that translate brand stories into measurable action
Jordan Proffitt, Content Specialist at Grey Mirror LLC