Мarketing solutions

Conversion & Reputation Engine

Turn every happy patient into a 5-star advocate. Transform every online conversation into a growth opportunity. Grey Mirror’s Conversion & Reputation Engine actively builds your 5-star review arsenal while planting your expertise in the communities your future patients trust.

Conversion & Reputation Engine Essentials

Elevate patient trust through systematic Review Engineering and strategic Community Seeding that flood your profiles with five-star proof and embed your expertise in every high-intent conversation. Our Conversion & Reputation Engine fuses proactive reputation management with organic word-of-mouth momentum to turn credibility into scheduled procedures for your practice.

Control Your Online Image

By harnessing patient sentiment and strategic community engagement, you ensure every first impression of your practice is a glowing one. We put you in control of the narrative – boosting your star ratings, showcasing genuine patient experiences, and positioning you as the trusted expert wherever high-value prospective patients are looking. The result is more trust, more credibility, and ultimately more patients choosing you over the competition.

what you get

What is included in our Conversion & Reputation Engine service?

Conversion & Reputation Engine is the third of our four service pillars. With this pillar, you’ll gain access to a full range of service campaigns, all designed to signal credibility to high-value prospects through trustworthy mediums.

Creating Success

What makes our Conversion & Reputation Engine service so effective?

Proactive Reputation Boost

Never leave your reputation to chance. We systematically generate fresh 5-star reviews from your happiest clients and intercept negative feedback before it goes public. By protecting and promoting your online image in tandem, we ensure your practice’s profiles shine with credibility and high ratings that instill confidence.

Organic Community Presence

We actively engage in the forums and social communities that your target patients frequent. By joining real conversations on platforms like RealSelf and Reddit, we bypass traditional advertising and build genuine word-of-mouth traction. Prospective patients see your name recommended by peers and experts alike – an organic exposure no ad can rival.

Data-Driven Growth

Every tactic is backed by analytics. From the number of new 5-star reviews and changes in your average rating to the traffic and inquiries coming from seeded community posts, we measure it all. You receive clear, data-rich reports that prove ROI and highlight exactly how our efforts are converting into real-world results for your practice.

“We developed the Conversion & Reputation Engine to put control back in providers’ hands – ethically and measurably. By combining reputation management with community engagement, we’re not just chasing stars or clicks; we’re engineering trust at every step of the patient journey. It’s our boldest innovation for cosmetic practices, and it’s changing how our clients grow.”

Co-Founder
Jake Proffitt
Jake Proffitt, CEO and Founder of Grey Mirror LLC
The proof is in the numbers

Conversion & Reputation Engine by the Numbers

4.9-Star

Average Rating – Achieved across all major review platforms for our clients.

~250%

5-Star Reviews – Typical increase in volume of 5-star reviews within the first 6 months.

3x

Community Traffic – Tripling of website visits from forum, social, and referral channels.

FAQ

FAQs about our Conversion & Reputation Engine service

Looking to learn more about our Conversion & Reputation Engine service for your business? Browse our FAQs:

Never. Our approach is 100% authentic and ethical. We do not buy reviews, post fake testimonials, or violate platform rules. All reviews we generate come from real patients who’ve genuinely experienced your services (we simply make it easy and prompt them to share their feedback). Likewise, in community forums we operate transparently – providing true value and information. We don’t deceive users; we build trust by being helpful and honest, so the reputation you earn is genuine.

We can attempt removal only for reviews that violate platform policies (for example, spam, harassment, false information, or non-patient reviews). Our team will flag and advocate for the removal of any blatantly fraudulent or malicious reviews on platforms like Google or Yelp. For standard negative reviews from actual patients, those generally cannot just be deleted. In those cases, our focus is on responding professionally and quickly, and resolving the issue offline if possible. Often, a thoughtful response and an effort to fix the situation can turn an unhappy patient into a satisfied one – and demonstrate to others that you truly care.

It depends on your specialty and where your potential patients hang out. For instance, if you like to do tummy tucks, we’ll seed in communities like “New Moms of Buckhead” as this is a high converting target demographic for the tummy tuck procedure. We also monitor conversations in relevant local Facebook groups, health forums, and Q&A platforms like Quora or HealthGrades if appropriate. Basically, we determine what your highest converting specific demographic is, build high-trust profiles in the forums where that demographic is most prevalent, and then we ensure your expertise becomes part of those conversations. All engagement is done respectfully and follows the community guidelines – our goal is to contribute meaningfully, not to spam or overtly advertise.

We track a comprehensive set of KPIs and provide you with regular reports. For reviews, we monitor the number of new reviews, your average star rating over time, the percentage of negative feedback intercepted (e.g. issues resolved privately), and your response rate/response time to reviews. For community seeding, we track engagement metrics on each post or thread – views, upvotes/likes, comments – as well as the referral traffic and leads coming from those posts (for instance, how many people visited your website or contacted your office after seeing you in a discussion). You’ll see metrics like how many forum threads we’ve created or contributed to, and the resulting increases in site traffic or even appointment requests attributed to those sources. All of these data points show you the tangible impact of the Conversion & Reputation Engine, and we continuously refine our strategy based on what the numbers reveal.

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